Some stories are too
good not to be told. 
The Client
KRAES
Deliverables
Digital Strategy
B2C Website
B2B Platform
Development
Design & UX
Advertising
Branding
Social
KEY MARKETS
Nordics
China
Korea
the effect
615% increase in traffic
397% increase in revenue
322% increase in orders
820% increase in following
Fully automated systems
THE STORY

Some stories are too good not to be told. That’s the case with KRAES, one of Scandinavia’s fastest-growing all-natural skincare brands.

In many ways, KRAES is the heartwarming story of the lengths a mother will go to help her child.

When Mette’s child, Siri, was suffering from eczema, she – like many others – was worried about the adverse effects of existing medication.

Eagerly, she sought to find a solution, combing through past and present wisdom and research, eventually discovering the soothing effects of colloid oats.

She overcame her lack of formal training to begin developing a solution: the now renowned KRAES Babybad. Babybad products have since soothed not just Siri, but thousands of children throughout Scandinavia!

Today, KRAES offers a variety of all-natural skincare solutions for all ages and continues researching and developing new ways to make people’s skin better. But what drives KRAES is still that same old bond between parent and child – the drive to help those in pain.

Mette Langberg, Co-Founder of KRAES
The sovereign lions at COBURY have done so much for the growth of KRAES. From revamping our digital platforms to running extremely profitable marketing, everything is done professionally and strengthens our relationship with both customers and resellers. It is with peace of mind when we leave projects to Emil! COBURY has proven to be absolutely indispensable and we hope they stay with us for a long time.
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